How to Research a Potential Employer – Before You Take the Job

How to Research a Potential Employer – Before You Take the Job

You’ve found a great opportunity… but before looking seriously at the job, how do you verify that the employer is worth your time?

Is the company for real? Is the new job authentic?

Do their employees like to work there – and do they stay?

Review these key resources to get the insider knowledge you’ll need in hand before scheduling an interview or starting your first day:

1 – Dig into the company’s LinkedIn page.

You’ll see the number of employees at the company, the volume of company followers, and links to the company website, along with helpful details such as the names and job titles of contacts who are within your 1st, 2nd, and 3rd degree networks.

The People tab will highlight contacts you may know, along with their home location, educational background, job function, and more – giving you an idea of their areas of concentration.

LinkedIn also provides metrics and details such as the employer’s growth trends over the past several years, how many people they’ve been hiring, and their employee count by function. If you’re seeking an operations leadership role and this function appears to account for only 10% of their business, it’s possible the competition is fierce for these openings.

You can also take a quick scan through their employee profiles on LinkedIn to get an idea how long they stay.

In addition, you can review the company’s social posts for more intelligence on their operation. Consider following both the company and their employees to see what they post.

 

2 – Look at the company site and online metrics to gauge their stability.

annual report for employer researchMove beyond what you’ve found on LinkedIn to uncover more data from their company site, news, annual report, and growth stats.

Run an online or AI search for the company and their competitors; you might find interesting trends on anticipated growth and market standing.

These searches will give you insight on whether the employer is considered a rising star in their industry, or are struggling to retain business and employees.

3 – Search company reviews to uncover trends.

Do employees like working there?

Equally important, does the company maintain good relationships with customers?

Sites such as Glassdoor or Indeed can also give you an indication of employee satisfaction and overall engagement. Typically, you’ll see complaints, especially if there’s a disconnect between teams and management.

You can also look at review sites including TrustPilot and Yelp to gauge how the employer is perceived in their market.

Feedback from these groups can save you a potential headache down the road – or confirm that the employer is a great prospect for your career.

4 – Check with your network.

networking for job searchEven if your contacts don’t work there, they might have avoided taking a job at that company… and this information can be helpful to you in making a decision.

Someone in your network might also know of others you can contact, so don’t hesitate to reach out.

In today’s virtual interviewing settings, it can be difficult to assess culture, growth, and potential issues before your first day on the job.

Rumors often circulate when there are issues with the company’s stability, growth, or workplace culture – and it’s best to find them before putting your career on the line.

5 – Analyze Other, Revealing Areas of Information.

Search for the company on Reddit or other discussion sites that don’t require user verification.

If insiders or customers don’t like their practices, you’re bound to uncover some juicy details about the company’s working conditions, leadership, and growth trajectory – especially from users who can remain anonymous.

Stay watchful for unusual hiring practices, such as being asked to spend your own funds on “company equipment” before receiving (sometimes invalid) compensation. Job scams are unfortunately on the rise in today’s job search arena.

The more industry intelligence you can gather on a prospective employer, the better your results.

In summary, vetting a prospective employer is a critical step, now that scams abound and the job market is tight.

Spend the time before putting yourself in front of interviewers or committing to a job with any unknown factors.

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Regret Taking Your New Job? What to Do Next

Regret Taking Your New Job? What to Do Next

You’ve finally landed the job of your dreams, only to realize it isn’t meant for you.

The culture seems off, leadership is distant, and co-workers disengaged.

What should you do?

First of all, realize you’re hardly alone. Harvard Business Review says in So You Want to Quit Your Brand-New Job that 30% of hires have often left their jobs in the first 90 days. The Guardian reports even more employees (70%) are shocked enough at the new workplace culture that they’re considering whether to stay.

No matter the situation, here’s how to strategically figure out your next steps:

Analyze what you could gain by staying in the new job.

Perhaps you negotiated desirable benefits or compensation that make you feel you should ride it out, such as:

  • higher salaryA salary bump that makes other areas of your life easier (like the ability to afford quality child care or ease worry over rising inflation).
  • A new job title that means you’ll have more leverage as you rise up the career ladder in future roles.
  • New, in-demand skills you’ll earn in training, or additional responsibilities that will help make you even more valuable in your field.
  • Career prestige from working at a name-brand company.

These positives may outweigh any other part of the decision.

The corporate culture and team atmosphere may not be a fit, but if you can maintain your position long enough to reap long-term rewards, the discomfort may be a small price to pay. The point is to think strategically; will you be GLAD you stuck it out? Can you make an agreement with yourself that you’ll stay for a certain amount of time?

 

Decide if a quick exit will save your reputation or sanity.

new job regretEmploy Inc.’s Job Seeker Nation Report revealed that 65% of all workers believe you can get a good idea of the company culture in less than a month.

In other words, pay attention to your intuition.

Maybe you can’t bear to deal with the new job for even another WEEK, due to:

  • Promises made to you that are now broken, despite your best effort to carefully negotiate aspects such as remote work, specific benefits, or compensation.
  • An atmosphere so toxic that you’re concerned for your mental health.
  • Signals from past or current colleagues, such as comments about how they can’t believe you took the job.
  • Practices that would land in the Ask A Manager column, where you’ll see questions on crazy workplaces.

Any of these situations would show your fears are warranted.

If you can’t decide what to do, lean on past mentors or colleagues to discuss what’s going on and whether it makes sense to throw in the towel.

If there’s still a strong market for your skills (meaning that recruiters and employers are seeking you out), it could make sense to leap now, rather than waiting for things to get worse.

 

Prepare for an eventual (or immediate) job search.

Even if you’re planning to stick it out for a while, always, always, ALWAYS be on the lookout for your next opportunity!

  • job search First, identify employers you admire using parameters such as industry, products, or company size. Then, assess company culture using Glassdoor or Reddit.
  • Reach out to insiders and make connections, follow them on social media, read company news, and check out their mission statement to get an idea of their values.
  • Next, brush up your resume and LinkedIn with data-driven achievements, as described in What Should Your Resume Look Like? Provide examples of success tied DIRECTLY to the position you’re pursuing.
  • If you’re leaving your new job immediately, you may be able to omit it from your resume or LinkedIn for a few months, but you’ll need a strategy for discussing this at the interview.
  • Develop a short, powerful statement that conveys your value proposition to employers. Use it as your elevator pitch and to help answer interview queries.

Re-activate your network – and relaunch your search.

networking for job searchMaybe you didn’t reach out to others during your previous job search. However, it’s never too late to build a strong network.

  • Notify your personal and professional contacts that you’re on the move and show gratitude for leads or information they share with you.
  • Spend time getting to know THEIR job status and find out how you can repay them by writing a recommendation or assisting them in their own search.
  • Consider contacting employers from your previous job hunt; they may have hired a candidate who didn’t work out. Respectfully let them know you’re back on the market and stay on their radar. Do the same with any recruiters you’ve contacted.
  • If you’re looking at job postings, decide if the role and employer match your criteria and workplace fit (you don’t want to get burned twice; see TechTarget’s 11 Signs of a Toxic Workplace Culture. Job postings can sometimes signal unrealistic expectations, so read between the lines.

Your job search will be considerably faster if you use a variety of methods to find ideal positions, including discussions with recruiters, online job postings, and job leads from your network, coupled with interviewing skills that strike the right impression with employers.

 

To summarize, you must quickly review your options with a clear head if you’ve found yourself in a less-than-ideal position. Carefully consider what’s MOST important to you and how each option fits your long-term career plan.

It can make sense to stay for a while if the new role benefits you, or simply jump ship and restart a fresh, strategically planned job search.

 

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Roadblock #2 to Job Search Success: The Lengthy Resume

As many of you probably know, hiring managers in today’s job market are swamped. Inundated with job descriptions, lists of open positions, and calls from job seekers, they no doubt appreciate brevity and clarity when reading resumes.

So why do many candidates include every job since college on their resumes–even when college graduation dates back to 1969?

From what I can gather, fear dominates the resume writing process for many people. They are afraid of giving too little information or leaving out some critical detail. However (and you know what is coming here), fear does not drive an effective resume. In fact, it can convince people to make the resume so long and so difficult to read, that it is effectively rendered useless.

The general resume rule of thumb is that two pages will suffice for most candidates. This includes job seekers with more than eight years of experience, all the way up to executives (in some cases). Entry-level candidates or those early in their careers should stick to one page.

Five-page resumes (and yes, I see plenty of these) only confuse the reader and incite dread among those who must read them. The relevant information should be on the first page, making the second page an “addendum” that continues to describe interesting and pertinent accomplishments.

Employers can and do hire based on concise documentation of qualifications. And hiring managers may well thank you for being brief!

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